اختبار استشاري موارد بشرية

A short-term plan describing the current situation, company objectives, strategy for the year, work program, budgets, and regulations is:

Which of the following forces is the most dramatic and changing:

Where are our customers, and how can we reach them? What products do they buy based on their locations?” The previous questions are a part of the segmentation based on:

What kind of decisions do purchasers make when they occasionally purchase products from unfamiliar brands in a familiar product category:

Typical services that customers want to receive from suppliers:

To attract visitors to your website, you should:

heir activities aimed to strengthen the relationship with the customer and access to long-term sales:

The less prominent side of market research, but necessary to ensure safety and accuracy of results:

In the concept of marketing, the main focus shall be on:

Company position strategy includes:

“The intelligence used to build a company’s detailed objectives and strategies is to collect this vital information.” This sentence expresses:

..... is a wide range of methods and tools used to help marketers understand markets:

Which of the following strategies includes product adjusting to provide performance similar to that of competing products, but at a lower price:

Which of the following can be used in individual marketing:

When making purchasing decisions, business customers take a variety of factors into accounts, any of the following can be among their main considerations:

What kind of purchase behavior does the consumer follow when s/he purchases low-cost, frequently purchased goods that require very little research and decision effort:

Those overall factors that affect consumer purchasing power and spending patterns are called:

Research design is a scheme for conducting a marketing research project, the purpose of which is:

Most successful marketing companies are:

From the following answers, choose which one is involved in the strategic planning process:

Consumers will prefer products that offer high quality, performance and innovative features”, that sentence expresses:

..... is the reason why business markets are larger than consumer markets.

........... helps to take the products out of introduction phase to market growth.

Which of the following roles is the only basis for evaluating product quality:

Which of the following defines the market value:

The most challenging phase in a research project and in reality is:

Segmentation can help you to:

One of the strategic options related to product development is:

For Buyers, Digital Marketing is:

All the following answers are components of the macro-environment except:

“You buy products for the purpose of making a profit by using them to produce other products.” The above sentence expresses ……….. markets:

......... is a technique often used by advertisers, and it increases client information retention:

...... describes the main factors and forces that affect the organization over the next few years:

..... to develop marketing strategies and plans, and to get ideas for new offers.

One of all strategic decisions to be made in the marketing plan is:

Which of the following types of marketing is appropriate for mass production and includes selling the same product to everyone:

Which of the following roles performs the sell to customers and completes most sales transactions:

The researcher supports marketing decision maker:

The process of taking the consumer purchase decision consists of:

The marketing environment consists of:

The labor market consists of:

One of the main marketing activities is:

One of marketing process components is:

Facebook and Google use direct marketing as a:

Implementation transforms strategic plans into targets to be achieved.

The micro-environment is not complicated.

Providing offers means to deliver your product to your clients on time.

Motives frequented by the client that affect institutions are called patronage motives.

Market development is a more serious strategy than market penetration.

If your offer meets a particular demographic needs, so the demographic offer can be an important basis for identifying consumer groups who are interested in your product.

There is no relationship between marketing and the quality of consumer life.

The consumer’s sensory process may work so that the seller’s information never reaches the target.

The company’s expenses are reduced by using distributors’ services; however, they could cause problems with the smooth operation of the entire system.

Income is used as a segmentation variable as it indicates the purchasing power of the consumer.

Analysis of strengths, weaknesses, opportunities, and risks analyses data to demonstrate critical elements of internal and external audits.

A job description is a written document of what a seller should not do.

The micro-environment directly affects the company.

The concept of social marketing puts human welfare as a first priority before profit-making and meeting needs.

Psychological effects partly determine the general behavior of people and thus affect their behavior as consumers.

News is a major tool for Public Relations.

Market positioning can be the key to business success.

External audit or audit of the marketing environment examines the work environment of a company.

Email marketing is sometimes intrusive and unwanted.

Behavioral segmentation divides individuals and institutions into groups according to how they act or behave toward products.

The vision states a company’s purpose.

The results of problem-solving research are used to support decisions that address specific marketing problems.

The motivation behind compensating the salesperson should be significant only if there is a direct relationship between the salesman's efforts and their results.

The largest form of online advertising is search related ads.

The concept of both marketing and selling are completely different from each other.

Technological forces may be the most dramatic and changeable.

Commercial (organizational) purchasing behavior refers to the purchasing behavior of producers, government units, institutions, and sellers.

Buyer characteristics are used to segment markets.

A person’s continuous and long-term interest in a product or a product category is referred to as permanent participation.

The business marketer has to adjust his selling methods according to the influences that affect Purchase process.

Strategic planning is a guide to a company’s measurable objectives.

Problem identification research can be linked to a description of the nature and scope of customer groups.

Photo linked ads and search are the largest portion of companies' digital marketing budgets.

Personal consumption becomes the reason behind stagnation in the country that affects personal actions and companies, which in return causes clients to be more cautious about marketers.

One-to-one marketing includes a more personal approach to build customer relationships by narrowing broad communications down to individual experiences.

Managers can ask for friends, relatives, or anyone available because the only qualification for the sales job is to have a friendly personality.

Consumer decision is not always rational.

“To depend on selling what the company produces and ignoring what the market requires” poses high risks if it is adopted in sale.

The strategic plan is the process of developing and maintaining strategic alignment between the organization’s objectives, capacities and changing marketing opportunities.

Spending time and efforts to ensure customer satisfaction directly does not benefit marketers significantly.

Purchasers are involved in making extended decisions when they occasionally purchase products from unfamiliar brands in a familiar product category:

Product quality and its improvement are not a part of marketing strategies.

If the data that will be collected is qualitative, the analysis process can occur during data collection, and this shall be in sufficient time before all observations or interviews are completed.

Finding and attracting new customers is much more difficult than keeping your existing customers.

Digital self-service makes sense when there is no need for transactions with salespersons.

Digital and social media marketing is the fastest growing form of direct marketing.

Demographic forces change constantly.

Your personal experience and talking to potential buyers considered as an important part of the process.

The successful search for information within the product category leads to the acquisition of a range of brands that the purchaser views as possible alternatives.

The external environment forces cannot be controlled, and the company finds them difficult to be addressed.

Technology can replace or complement personal selling.

Targeting the company’s products only may lead to a poor marketing vision.

Qualitative techniques need to be followed through a survey or quantitative work to confirm observations.

Planning is the least useful in a rapidly changing environment.

Business customers differ from consumers in their purchasing behavior because they are generally better aware of the products they are purchasing.

A disadvantage of direct marketing is that it prevents marketers to make constant adjustments to pricing and programmes.

The marketing strategy is used to achieve:

The marketing environment can be controlled, and it’s possible to get all the opportunities it has.

The internet has become a major resource during the consumer purchase decision making process.

The concept of production may lead to a poor marketing vision because the management focuses on improving the production and distribution efficiency.

Technology must be involved mainly to knew about potential targeted markets.

Sometimes, a simple geographic section does not serve the interests of the clients.

Secondary data doesn’t have a great importance and it is not a direct basis for primary data collection.

Producer markets include buyers of raw materials, as well as buyers of semi-finished and finished materials and services, which are used to make other products.

Direct marketing enables sellers to interact with customers and customize products and services according to different tastes.

You can locate potential clients by researching blog sites and online discussion forums.

The marketing environment is static and unchanged, so continuous development and adaptation are required.

Secondary data is the data that is collected for a purpose other than the problem at hand.

Manufacturers of all kinds of products have a great need for purchase orders.

Institutional markets are organizations with charitable, educational, community, or non-commercial goals.

Identifying the problem begins when the purchaser realizes a difference between the requested condition and the actual condition.

For implementation to be considered successful, ......:

Direct marketing for sellers is a high-cost alternative but it is fast and effective

Although the marketing offer is created by the company, the value is determined by the client.

To understand customer experience and implement marketing strategies and plans aims to deliver satisfying experiences, marketing managers need information about customers, competitors, and other factors in the market.

The country where most marketers are concentrated is:

The actual purchase is the first stage of the process.

Some products can be on the same level at business and consumer products.

Segmentation and targeting of the market does not necessarily mean reducing the number of customers.

Most companies still use direct marketing as a complementary channel.

Long-term plans usually:

In soft drink businesses, marketing expenses could increase reaching:

In order to charge lower prices than competitors, the company offer added value to the client.

Demand researchers build relationships with new clients and develop new businesses.

Defining the problem clearly is the most challenging phase of a research project.

The demographic environment helps the marketer to:

The crucial marketing management task is to create comfortable relationships with clients.

The core of marketing definitions and market research is to understand the consumer and what attracts consumers.

Selling is only done by appointed and specialized people

Planning usually begins with:

Mass marketing...:

Mapping sensory maps that are used for

It is unnecessary for a company that is performing marketing process for the interest of another company to be aware of its product effect on other companies in the marketing channel.

Institutional markets do not include one of the following options:

Direct and digital marketing requires direct engagement with individual consumers and carefully targeted customer communities to obtain immediate responses and build lasting customer relationships.

Although product features state the nature of the product, they are not generally the information that attract the consumer to buy the product.

 “If a company does not widely produce its products, it will not be enough for consumers”. The previous sentence expresses:

Subjective value equation is:

Small companies are involved in:

Sales promotion aims at:

Promoting existing positions means

Product differentiation includes creating new ways in offering the company’s products that distinguish them from competing offers.

The product description includes:

Personal selling is the company's largest single operating account.

The marketing environment usually consists of:

Market research is considered a separate part of marketing because it is usually conducted by professionals.

If there is a change in the price of a product:

Face-to-face marketing is considered:

“Marketing research” is closely related to research making and good practice. من ناحية أخرى ، يشير استخدام تعريف AMA لـ "أبحاث التسويق" إلى سياق المستهلك الأوسع الذي يدفع عملية البحث. (the second part is not clear)

The purpose of a company’s external audit is:

The macro-environment of an enterprise ......:

The B2B labor market does not buy products for one of the following options:

Social media is a mean which is:

Population categorization does not include which of the following:

Number of basic payment methods is:

New production lines access:

Marketing process can be classified as:

Marketing concept includes three main definitions. Which of the following is not one of them:

Market requirements and the competitive situation influence new-to-market sales.

Business-to-business marketing merely confined to businesses.

Which of the following is NOT a component of digital and social media marketing

Which of the following has the smallest role in setting the PEST agenda?

The natural environment is:

Target marketing refers to:

SWOT analysis refers to:

Positioning means:

One of the critical point of goods is that they cannot be stored for future use.

Marketing consists of four procedures focusing on:

CRM strategy stands for:

Consumers are the final step of the marketing process.

Which of the following is the basis of marketing?

there are .... main selling tasks:

The study of consumer behavior ends when the purchase process is performed.

Target marketing...:

Offering a wide range of products could make marketing activities coordination more challenging and expensive.

Annual plan is:

Which of the following expresses the concept of selling:

There are.... types of Supportive Salespersons

There are ....... types of Demand for B2B Business Products

The product type could affect its price, distribution or promotion.

The organization’s micro-environment ...:

The first step of online marketing for a company is to

Successful marketing refers to:

Marketing is associated with the most complex entities, the human mind and the society.

Market segmentation is a process of:

Many commercial products

CRM stands for...:

Websites are effective as they are

The True value of an offer comes from its ability to provide advantages that enhance the client’s situation or solve his problems.

The product image will

The economic environment helps the marketer to:

Sales missionaries are:

PEST refers to:

How many categories of B2B?

Good marketing requires analysis and understanding of clients’ demands and needs.

During the consumption stage, ........... occurs with goods:

......... Is a systematic and periodic check of the company’s environment, strategies, and activities to identify challenging areas and opportunities:

......... motivates people who achieve goals:

Which of the following strategies is the most dangerous:

One of the product developer’s responsibilities is:

Which of the following expresses believers’ motives:

Viral marketing can also be

There is one aspect greatly appreciated by clients which is:

The company’s products are effectively targeted and promoted with the help of:

The company that begins the marketing process focuses only on opportunities that will be useful in short-term success.

Quality beliefs indicate

Marketing research does not include one of the following steps:

Customer Service aims to:

As business customers, especially producers, buy products for direct or indirect use in the production process of goods and services to meet the needs of consumers, the demand for such business products is called:

Which of the following purchase methods is the most used and facilitate the purchase process for the buyer:

Which of the following options should sales persons be trained on:

The term “product” refers to:

The promotion of one product can affect the sales of another product.

The most important tool for distinguishing products is:

Operational plans specify one of the following:

Marketing offers the value to:

How many steps are available for one-to-one marketing:

Blog is a controlled marketing method:

........... is the name of a growth strategy where work focuses on selling existing products in current markets:

....... help(s) to promote, sell and distribute products to final clients of certain companies, and they(it) are(is) considered the most important factor in micro-environments:

Which of the following is/are considered a part of the marketing process:

Which of the following is the best type of digital marketing:

Which of the following forces are considered micro-environments:

They are usually more skilled at showing the technical details of their product than trying to convince customers to buy it:

The traditional method of making research is…….

The segmentation of buyers by tangible personal characteristics is called:

The external audit or marketing environment audit checks.......:

At which stage of the following the product specifications are set and its design is completed, and the initial production begins:

..... are the most complicated kind of decision-making:

" It is sustainable, socially and environmentally responsible marketing that meets consumer and business needs while maintaining or strengthening the future generations’ ability to meet their needs”, that sentence expresses: